Power Tool Industry January 2023
Robert Bosch Tool Corporation
Christoph Kilian, age 49, became the newest member of the Bosch Power Tools Board of Management on January 1, 2023. He will be responsible for the worldwide marketing activities as well as the strategic focus topic “User Experience”. In addition, Kilian will be in charge of the accessories business on a corporate level, a business he has already been responsible for as Senior Vice President since 2019. Kilian joined BSH Hausgeräte GmbH in 2000, following his Business Administration studies and after a position at a management consulting firm. At BSH, Kilian worked in several management positions until 2019, with his last position as Chief Brand Officer for Siemens Home Appliances.
Bosch will beat revenue forecasts and earn more than 87 billion euros ($92 billion) in revenues in 2022, according to deputy chief executive Christian Fischer. He added that Bosch would rethink their strategy in view of the geopolitical crises facing the world, including increasing their exposure to India in order to better hedge against risks from China, where the firm earns a fifth of its turnover. Exposure to China would not be reduced. Fischer noted that revenues from India exceeded 2 billion euros a year, with growth exceeding 30% in both of the past two years.
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